A friend of mine Paul Hindo suggested I pick up the business book Blue Ocean and it was great advice again . I read the first part of the book for several hours last night and found it to be enlightening . It reminds me of changing the game which has been played by others for many years . The research that went behind the scenes to write the book is bang on and I am looking forward to leaving the Red Ocean to a Blue Ocean methodology of business . Problem in today's world , most people tell potential clients what they think they want to hear and their delivery is sometimes not as they say . Smoke and mirrors way of doing business is for some people their primary way of doing business . Blue Ocean is so far insightful and Paul was correct in saying it is a fabulous way of looking how business can be done .
